Term & Conditions

Last updated: 01.01.2026

These Terms and Conditions (“Terms”) govern the provision of services by CAE Business Solutions LTD (“we”, “us”, “our”) to any client (“you”, “your”). By engaging our services, signing a proposal, accepting a quotation, making payment, or instructing us to commence work, you agree to be bound by these Terms.

1. Company Details

CAE Business Solutions LTD is a company incorporated in England and Wales. These Terms are governed by and construed in accordance with the laws of England and Wales.

2. Definitions and Interpretation

“Services” means all services provided by us including but not limited to business consultancy, branding, website design and development, app development, SEO, PPC, hosting, animation, visualisation, printing, marketing, and related services.

“Deliverables” means any materials, files, code, designs, assets, reports, or outputs produced as part of the Services.

“Agreement” means these Terms together with any proposal, quotation, statement of work, or written agreement issued by us.

3. Formation of Contract

A binding contract is formed only when:

A proposal or quotation has been accepted in writing; or
A contract has been signed; or
Payment (full or partial) has been received; or
We commence work at your instruction.

No work will be undertaken without an Agreement in place.

4. Scope of Services

Services are provided strictly in accordance with the agreed scope. Any work outside scope constitutes a variation and may incur additional charges and revised timelines.

We reserve the right to refuse work that falls outside our professional, ethical, or legal standards.

5. Client Responsibilities

You agree to:

Provide accurate, complete, and timely information;
Respond promptly to requests for feedback or approval;
Ensure you have the right to use any materials supplied to us;
Comply with all applicable laws and regulations.

Delays caused by you may result in revised timelines and additional costs.

6. Fees, Payments, and Deposits

All fees are as agreed in writing. Unless otherwise stated:

Deposits are non-refundable;
Invoices are payable within the stated timeframe;
Late payments may result in suspension of services;
We reserve the right to charge statutory interest and recovery costs.

7. Intellectual Property and Copyright

All intellectual property rights in Deliverables remain the property of CAE Business Solutions LTD until:

Full payment has been received; and
Any agreed copyright transfer or licence is confirmed in writing.

No rights are granted by implication. Unauthorised use constitutes infringement.

8. Licensing and Usage

Where applicable, limited licences may be granted subject to the Agreement. Licences may be revoked upon breach or non-payment.

9. Revisions and Approvals

Revisions are limited to those specified in the Agreement. Excessive or out-of-scope revisions may incur additional fees.

Approval at any stage constitutes acceptance of work completed to that point.

10. Timelines and Delivery

Timelines are estimates only and depend on client cooperation, third-party services, and technical factors. We are not liable for delays outside our control.

11. Third-Party Services

We are not responsible for failures, changes, or outages of third-party platforms including hosting providers, search engines, social media platforms, or payment gateways.

12. No Guarantees

We do not guarantee:

Search engine rankings;
Traffic volumes;
Revenue, leads, or conversions;
Performance of third-party platforms.

13. Limitation of Liability

To the maximum extent permitted by law:

Our total liability is limited to the fees paid for the Services;
We are not liable for indirect, consequential, or economic losses;
Nothing excludes liability for fraud or death caused by negligence.

14. Indemnity

You indemnify us against all claims arising from:

Materials you provide;
Misuse of Deliverables;
Breach of these Terms.

15. Confidentiality

Both parties agree to keep confidential information private unless required by law.

16. Data Protection

We comply with UK GDPR. You are responsible for ensuring lawful use of personal data supplied to us.

17. Termination

We may suspend or terminate services immediately for breach, non-payment, or unlawful conduct. Termination does not affect accrued rights.

18. Effect of Termination

Upon termination:

All licences cease;
Unpaid fees become immediately due;
Intellectual property remains with us until paid in full.

19. Force Majeure

We are not liable for failure due to events beyond our reasonable control.

20. Dispute Resolution

Parties agree to attempt resolution amicably before court proceedings.

21. Governing Law and Jurisdiction

These Terms are governed by the laws of England and Wales. Courts of England and Wales have exclusive jurisdiction.

22. Entire Agreement

These Terms constitute the entire agreement and supersede all prior discussions.

23. Severability

If any provision is held invalid, the remainder shall remain in force.

24. Variation

We may update these Terms from time to time. Continued use of our services constitutes acceptance.

25. Contact

For queries regarding these Terms, please contact CAE Business Solutions LTD.

26. Service-Specific Terms

26.1 SEO, PPC, and Digital Marketing

Search engine optimisation, pay-per-click advertising, and digital marketing services are provided on a bestendeavours basis only. We do not guarantee rankings, impressions, traffic levels, leads, sales, or return on investment. Search engines and advertising platforms operate independently and may change algorithms, policies, or pricing at any time. Any examples, case studies, or forecasts are illustrative only and do not constitute guarantees.

26.2 Web Hosting and Technical Services

Hosting services are provided subject to availability and thirdparty infrastructure. We do not warrant uninterrupted service, absolute security, or errorfree operation. Scheduled maintenance, updates, or thirdparty outages may occur. You are responsible for maintaining backups unless otherwise agreed in writing.

26.3 Apps, Software, and SaaS

App development, software, and SaaS services may involve phased delivery, testing environments, and iterative releases. Timelines may vary depending on complexity, integrations, approvals, and thirdparty dependencies. Functionality is limited to the agreed scope. We are not responsible for thirdparty API changes, platform restrictions, or operating system updates.

26.4 Animation, Visualisation, and Creative Services

Creative timelines depend on complexity, duration, rendering requirements, and feedback cycles. Changes after approval stages may result in revised timelines and additional costs. Final outputs are delivered as agreed formats only; source files are excluded unless expressly stated.

27. Consumer Clients

Where you are a consumer (as defined by the Consumer Rights Act 2015), nothing in these Terms affects your statutory rights. Certain clauses, including limitation of liability, apply only to the extent permitted by law. Businesstoconsumer services may be subject to additional coolingoff or cancellation rights where applicable.

28. Dispute Resolution and Escalation

Before commencing court proceedings, both parties agree to attempt to resolve disputes through goodfaith negotiation. Where appropriate, the parties agree to consider mediation or alternative dispute resolution prior to litigation. Court proceedings shall only be commenced where such efforts have failed or are inappropriate.

29. Website Acceptance and Clickwrap

By accessing our website, submitting an enquiry, accepting a quotation, ticking an acceptance box, or instructing us to commence work, you confirm that you have read, understood, and agreed to these Terms. Electronic acceptance constitutes legally binding agreement.

30. Plain English Summary (Nonbinding)

This section is provided for convenience only and does not replace the legally binding Terms above.

We provide professional services under clear written agreements
You must pay in full before copyright transfers
Results such as rankings, traffic, or revenue are not guaranteed
Timelines may vary depending on scope, feedback, and thirdparty factors
We limit our liability as permitted by UK law
Disputes should be resolved calmly and professionally where possible

In the event of any conflict, the legally binding Terms above shall prevail.