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NON – DISPARAGEMENT AND REPUTATION PROTECTION POLICY

Last updated: 01.01.2026

This Non-Disparagement and Reputation Protection Policy forms part of the contractual framework governing all services provided by CAE Business Solutions LTD. It should be read in conjunction with our Terms and Conditions and Complaints Handling Policy. In the event of inconsistency, the Terms and Conditions shall prevail.

1. Professional Conduct Obligation

All clients agree to conduct themselves in a professional, lawful, and good-faith manner during and after the provision of services.

2. Prohibited Conduct

Clients shall not publish, communicate, or cause to be published any statement, allegation, or commentary that is:

  • False

  • Misleading

  • Reckless as to its truth

  • Defamatory

  • Malicious

  • Designed to cause reputational harm

This includes, but is not limited to:

  • Online reviews

  • Social media posts

  • Blog publications

  • Public forums

  • Communications with competitors or third parties

Nothing in this clause prevents lawful, factual, and good-faith criticism.

3. Mandatory Dispute Resolution Prior to Public Commentary

Where a concern arises, clients are contractually required to utilise our Complaints Handling Policy and dispute resolution procedures before publishing negative public commentary.

Failure to do so may be treated as a material breach of contract.

4. Defamation and Reputational Harm

Where statements are demonstrably false, malicious, or published without reasonable verification, CAE Business Solutions LTD reserves the absolute right to pursue all available legal remedies under the laws of England and Wales, including but not limited to:

  • Formal legal notice and demand for removal

  • Injunctive relief

  • Damages for reputational and commercial loss

  • Recovery of legal costs

We take reputational harm seriously and will act decisively where necessary.

5. Cost Recovery

Where reputational harm arises from false or malicious statements, we reserve the right to recover reasonable legal, administrative, and enforcement costs incurred in protecting our business interests.

6. Continuing Obligation

This clause survives termination of any service agreement and continues to apply indefinitely.

7. Balance of Rights

This policy is intended to protect legitimate business reputation while respecting lawful freedom of expression. It shall be interpreted strictly in accordance with applicable UK law.

For further information regarding this Policy, please contact CAE Business Solutions LTD.

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