10 Things You Need to Know about Websites!
10 Things You Need to Know About Websites!


1.) Reliable Web Hosting Service

Think of a web host as similar to a landlord who rents a business/ brand space for a physical shop. Web hosts provide and maintain the server space where your website files “live” and make it possible for visitors/customers to explore your site.

Like a good landlord, a reliable web host will provide fast service, ongoing maintenance and improvements, and great customer service and support. If you choose a host who also provides custom design services like CAE Business Solutions LTD you will be provided with a unique website and various reliable hosting plans.

2.) A Content Management System (CMS)

Your content management system (CMS) works behind the scenes to help your organisation/brand to maintain parts of your website like your website’s pages and metadata. Thus, your CMS makes it easier for visitors/customers to navigate your website.

3.) Search Engine Optimisation (SEO) Basics

Optimising your website with regards to SEO is essential. CAE Business Solutions LTD provides SEO services that will ensure your website ranks highly in search engines and is in accordance with SEO best practices. CAE Business Solutions LTD is able to ensure all our clients are on the first page of search engines by ensuring keyword selection is specific, relative, and descriptive.

4.) Analytics Tools

All businesses/brands want to find out how customers/clients are locating their services/products online, which pages customers/clients spend the most time on, and your conversion rate with regards to website traffic. Google Analytics is the most popular analytic tool available and its resources do not cost anything to use and it is compatible with WordPress which is the most popular Content Management System.

5.) Inventory Management

When selling products on a business’s/brands website a business/brand may want to keep a record of stock levels.

This is where inventory management tools come in. They can be integrated with the checkout process and shop pages, businesses/brands, and customers will both know whether an item is available to buy. CAE Business solutions LTD can easily integrate an inventory management system into a newly built website or an existing website to ensure stock levels are replenished regularly.

6.) Mobile-Friendly Template and Theme

A site will need to be responsive on all sizes and types of screens (laptops, desktops, tablets, and smartphones). CAE Business Solutions LTD design mobile-optimised and responsive websites and ensure sites are fast loading, easy to read, and easy to navigate. Having a mobile-friendly website will also help SEO, as it is something all search engines inspect.

7.) Sections That Visitors Expect

Have you ever visited a new website that did not feel finished or an online shop that was disorientating?
The probable causes were that the website had some elements missing that you had come to expect: a ‘home page that lets you know what the site is for, an ‘about us’ section that shows there are real people behind the site, and ‘contact’ information so readers or customers can reach you if they have questions or feedback.

8.) Media

It has become a rarity for a site to build an audience on words alone. Our eyes are naturally drawn to images, especially if they move and make noise, and images are a must if you are selling merchandise/products online.
Ensure images are chosen to ensure they look good and load quickly, and ensure all images are tagged and named.

9.) Social Media Links and Integration

A brand/business does not have to be active on every social media platform, however, your website should link to your chosen social media platforms. Depending on how often your brands/businesses’ social media platforms are updated, it may be worth purchasing a widget that shows your most recent posts.

10.) Shopping Cart and Payment Tools

If your brand/business website includes a shop, it is essential that you chose a reliable, easy-to-use shopping cart and payment tool. Most e-commerce platforms integrate well with WordPress which is a content management system that CAE Business Solutions LTD is very experienced in working with.

If you are interested in taking your brand or business to the next level online, then get in touch with our team at CAE Business Solutions Ltd.

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How to Politely Dump a Problematic Client

How to Politely Dump a Problematic Client

95% of your clients will be fantastic!

They will provide interesting and dynamic projects, they will learn and adapt based on your recommendations, they will teach you interesting new things and allow you to grow and challenge yourself and possibly become acquaintances or even friends.

However, throughout the life of your business, you will come across some clients who possess personality traits that are less than favourable. Especially in a business setting. Some clients may question everything you do, argue incessantly based on a lack of understanding, refuse to provide information in a timely manner, refuse to pay on time, constantly haggle prices, or just present in an irrational manner.

When a client becomes problematic and a bigger hassle than the money they generate it is worth considering dumping them.

It is Not Us, It’s You!

However, how do you dump a client without the negativity coming back to bite you?

Difficult clients are costing you money!

Often it is felt amongst the business community that we need to just deal with problem clients because they are a part of business endeavours.
This is untrue. A difficult client can end up costing your business more money than they generate. If they consistently pay late or haggle over fees, that means they are interrupting your cash flow. If they are constantly requesting changes or calling with questions, they eat into the limited time you have to devote to other clients or to grow your business.
Difficult clients can also damage your reputation. Many difficult clients refuse to listen to your advice, and then complain when they do not get the results they expected. If that client has a large audience, their complaints may reach others in your industry and cause them to reconsider partnerships with you. However, this can be countered with advice from legal entities and implementing said advice.

Difficult clients hurt your team, stress out colleagues, impede business culture, prevent business growth, create less productivity, inhabit engagement, etc.

How to identify a problem client:
There are several different types of difficult clients. Have you come across any of these?

Client one, believes that just discussing an idea means the work will get done immediately. Client one does not appreciate that you have other clients to manage and as a result, every project Client One has is extremely urgent. Despite the urgency of the project Client, one will often be late in submitting information.

Client two appears to be professional. However, Client two is extremely demanding. Not only is this type of client demanding they constantly request multiple minor revisions and attention from your team. When payments are due this client claims they have cashflow issues. This type of client may even take it a step further and argue about your company prices.

Client three, is not a great communicator and constantly interrupts and blames other people when things go wrong. Client three admonishes those that try to help and delights in making others feel inferior. Your colleagues are terrified of Client three and disappear when they are due to visit your business premises.

Client four has difficulty with regards to making a definitive decision. Client four, therefore, has difficulty in deciding what package or service they require. Client four is in a constant state of procrastination and for this reason, deadlines are missed.

Client five is the perfect, dream client dangling the most amazing opportunities in front of your face. However, none of these opportunities materialise. Client five will have you jumping through hoops and going above and beyond the initial agreed-upon service just to disappear without a trace.

Client six initially seems like a great client they are charming, inquisitive, and excited about the project. However, they then take the work you have completed and add to it significantly so much so that it has no resemblance to the project that was initially conceived and reduces the value of the project as none of the changes can be deemed positive.

Client seven presents as passive-aggressive. However, what lies beneath is much more sinister. Client seven may be jealous of your success in business and attempts to befriend you so they can have insight into your business practices and gain free business advice. Client seven may even attempt to gather personal information about your business and become obsessed with your business endeavours. With this type of client, the only option may be to seek advice from legal entities and implement said advice as there may be more than meets the eye to this type of insidious client.

Client eight lacks a basic understanding of personal boundaries and may make sexual advances or comments that can be considered unprofessional in the realm of business. Client eight may even take their lack of understanding boundaries further by touching your colleagues or yourself inappropriately. With this type of client, the best approach is to terminate any further face-to-face interactions, and if that is not possible due to the nature of the work required we suggest terminating the account as you as an employer have a duty of care to your employees and yourself.

Client nine, much like client eight does not appreciate boundaries and they confuse an admiration of your professionalism for a crush or infatuation or they may genuinely find you physically attractive. They may want to talk with you endlessly on the phone and book unnecessary consultations in person and generally exhibit inappropriate behaviour. This kind of client impedes your time and causes a distraction and as a result, reduces productivity.

In whatever form your difficult client takes, the key things to watch out for are clients who:

Do not respect your time or the fact that you have other clients who also require your services and advice.

  • Constantly check up on you.
  • Disrespect you or your team.
  • Have unrealistic expectations.
  • Act irrationally and unprofessionally.
  • Believe they can do your job better than you can.
  • Are envious of your or another client’s success.
  • Regularly pay late, haggle over bills, or refuse to pay at all.
How to dump a client: the approach

Depending on the problem you have with your client, there are several different ways you can approach dumping them.

When dumping a client, always:
  • Maintain your integrity. Stay calm, rational, concise, and polite. Provide reasons for terminating the relationship and keep emotion out of the equation.
  • Always make sure to call. You can start the process with an email, but you should always call to talk your client through the process and answer any questions.
  • Resist the urge to engage in an argument with your client. If your client tries to bait you into getting angry, do not give them the satisfaction. Maintain your cool and keep to the business at hand. Do not resort to personal attacks.
  • Provide the client with a referral. If possible, refer the client to another firm that may be a better fit.
  • Ensure where possible the project is finished. It is best practice not to leave a project in the middle of completion. If it is however impossible to complete the project find a service partner and refer the said client.

Here are some samples for dumping a client below, complete with some sample email templates to start the process.

The straight talk

Communicate with your client and in frank and diplomatic language explain that you are unable to deliver on their expectations and that you are not the right fit for each other.

To start the conversation, you might say something like:

Dear Client two,
Unfortunately, we are going to need to terminate our contract effective from the close of this month.
It has come to our attention that we are not a good fit for each other. Your requirements are outside of the scope of what we agreed to. However, we would like to recommend you utilise Insert another companies name here.
If you would like to discuss this further, I would be happy to discuss the situation over the phone or in person. Thank you very much for your business, and I wish you all the best for the future.

Kind Regards,
Insert Your Company Name

This letter shows that the reason for the breakdown of the relationship is due to the issues, but without casting blame and emphasising that you both are not a good fit for each other. Giving a referral shows that you do not bear a grudge.

The excuse

Even if you want to give the client some information about the difficulties you are facing with them in the hopes they change. In most situations that may not be appropriate. Instead, a convenient excuse will enable you to exit the relationship without a confrontation.


We are moving in a new strategic direction.
We have a conflict of interest with another client.
We are increasing our fees.
Here is a sample email you could use:

Dear Client four,

I just wanted to let you know that as of next month, I will no longer be able to offer you accounting services.

Our company is moving in a new strategic direction, and unfortunately, this means closing off some of our current accounts, including yours.

I apologise for any convenience this may cause. We are recommending our clients utilise another service provider, who may have packages that should meet your needs.

Thank you so much for your business over the years. We wish you all the best for the future.

Kind Regards,

Insert Your Company Name

The fee increase
If you are dumping a client purely because of the numbers, increasing fees or adding additional charges for excessive support or administration requests could actually solve the problem. The client may even agree to the increased charges and become profitable again.

Here is a sample of a fee-increase email:

Dear Client one,

I am writing to you to let you know that as of next month, our fees for some of our food products will be increasing. You can see the new fee structure on our website HERE.

As this includes the food products you purchase, I am letting you know to give you an opportunity to decide if you would d like to continue using our company. Feel free to contact me if you would like to discuss further.

Kind Regards
Insert Your Company Name

Preventing more nightmare clients in the future

Now that you have finally dumped that client, a weight has been lifted off your shoulders, no more uncomfortable conversations where you laugh at their offensive jokes and pretend to find them interesting. The sun is brighter, the water tastes fresher and the air is clearer.
We at CAE Business Solutions are proud of you for taking this daunting step. Now you need to reflect on what caused the breakdown in your relationship with this client and whether there are any steps you can take to prevent it from happening in the future. Here comes the difficult part accepting some responsibility for the breakdown between yourself and your client.


Improving your qualification and onboarding process: Most client problems occur because the client has expectations that do not match the service you are providing them. Look at ways you can disqualify clients who do not match your ideal profile before they sign up for your services and create a more thorough client onboarding process to demonstrate the results they should expect.
Changing your pricing structure: You may have gated yourself into a fee structure with clients that means you do not have a lot of room for change when clients demand more of your time. We at CAE Business Solutions recommend implementing a consultation charge.
Prioritise your client list into useful categories so it is easy to identify the kind of work you are attracting and to identify difficult clients early which enables you to take the necessary steps to eliminate them before they become problematic.
Other factors to consider: Where are you finding your clients? Are you getting too many of these difficult clients from certain sources?
Look for new strategies to source the kind of clients you actually WANT to work with.

We all deal with problematic clients. The key is to identify them early and escape with your dignity and integrity intact. If 95% of your clients are amazing, then they deserve to have 100% of your energy directed towards helping them!

We at CAE Business Solutions do not believe any client is difficult. We strongly believe each situation can be managed so that the ideal outcome can be reached.

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Address: 4th floor 18 St. Cross Street, London, EC1N 8UN.

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Telephone: 0203-907-6868

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Email: info@caebusinesssolutions.co.uk


Support For Business During These Challenging Times
Support For Business During These Challenging Times

Support! Support! Support!

As the global pandemic deepens and the human cost of COVID-19 rises. I sometimes think I am in a horror movie as the situation is so surreal. However, I realise the human spirit is so strong in entrepreneurs that I take solace in the belief that we will meet any challenges head-on. This has been most evident in the way entrepreneurs have responded to ‘Lock Down’ and the impact it has on how we conduct business in the UK.

I personally have witnessed my clients diversify their brands in a matter of days with CAE Business Solutions LTD’s assistance. In the first week of this outbreak, I was responding to clients who were in a state of panic as they contemplated closing down businesses that they had sacrificed every aspect of their life for. However, within a matter of days attitudes changed rapidly and my clients in their defiance and resilience decided to implement new strategies with my assistance and expertise.

I love business and I admire anyone who starts a business as I am aware of the type of caliber of a person it takes to head into the unknown. I know and understand the challenges entrepreneurs face as I have faced them myself. I initially was concerned. However, with so much positivity around during this challenging time, I think we will all come through stronger and better than before.

Most importantly I wanted to say I am here to support my clients if and when they need it. Whether it is to utilise our dynamic services or wanting to discuss any challenges you face as an entrepreneur. I am deeply committed to supporting businesses and want to do anything I can to help in this difficult time.

I wanted to share this link as it provides some salient information:


It covers:

  • What government support is available and where to get it
  • Emergency loans from your bank, with links
  • Refunds for Statutory Sick Pay (SSP) Payments
  • 100% Business Rates relief for certain sectors
  • The Coronavirus Business Interruption Loan Scheme
  • Grants for Small Businesses

I hope this post was beneficial and reaches those who need it. Please, share this information as widely as possible.


CAE Business Solutions LTD

Managing Director

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Customer Support

Upon receiving an email from you one of our business consultants will respond as soon as possible during working hours. Alternatively, you can call us and we will be more than happy to answer any of your inquiries.


6 Things SEO Cannot Do For Your Business
6 Things SEO Cannot Do for Your Business
Improve the accessibility of your services
A strategic approach to SEO practices will improve any website’s search engine rank and ensure that your brand is visible. However, some businesses make impulsive decisions which lead to major mistakes. They get locked into subscription-based SEO services that are not proven and are costly. Another mistake that businesses make is to assume that engaging with an SEO agency will lead to an influx of traffic and potential sales.
SEO can definitely be beneficial and lead to increased sales. However, there are other factors at play.
1.) SEO practices cannot fix poorly constructed content.

Content is very important to any website’s success with regard to engagement. This is why poor content can really damage a site and reduce engagement. However, good content engages a website’s audience and leads to more shares on social media platforms which is crucial with regards to where a website ranks on search engines.

If you are not investing in good quality content that offers value and encourages engagement, a business may be sabotaging its own SEO efforts.

2.) Guarantee an immediate change in search engine rankings

It takes time for a solid SEO strategy to produce results and if other factors are at play, like a questionable site history that can be rectified, a boost in rankings may take even longer or require a different strategic approach. However, with a well-thought-out SEO campaign, a company can see a significant change in ranking within 6-8 months.

3.) Fix an inadequately designed Site

Visitors to any site prefer websites that are easy to navigate, professionally designed, and display properly on mobile devices.

When engagement is low and the bounce rate is high it might be time to consider utilising a website designer in order to ensure your brand is presented adequately on the internet.

4.) Guarantee Sales

SEO can directly lead to a boost in sales. However, the service or product a company or brand provides is what leads to more purchases.

Increased traffic and improvement in search engine ranking will offer considerably more opportunities. Although, only relying on SEO is risky as what any brand or business should be paying close attention to is their rate of conversion.

5.) Increase user engagement

User engagement is important not only for SEO but also for brand awareness and sales. When users are engaged, a business has the attention of its potential customers which provides a unique opportunity to build trust and provide their audience with more valuable content.

User engagement increases shares on social media platforms and encourages new audiences to contribute to the conversation around the businesses or brand’s endeavours.

6.) Fix a Bad Reputation

SEO can be used to conceal bad reviews and complaints. However, SEO cannot be used to repair an inherently bad reputation.

If customers are not happy with your services or products, word will spread and a business’s or brand’s reputation will be affected negatively. Adjusting the quality of your service and/or products is a more cost-effective solution than constantly engaging in SEO campaigns.

SEO should be a part of every business’s online marketing strategy, but it is important to have realistic expectations and take a multi-faceted approach to improve search engine rankings. Include a well-designed website, well-constructed content, audience engagement both on a business or brand’s website and social media platforms. All this in conjunction with a focus on offering exceptional services/products can work alongside SEO to help a business achieve its goals.

If you are interested in taking your brand or business to the next level online, then get in touch with our team at CAE Business Solutions Ltd.

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Address: 4th floor 18 St. Cross Street, London, EC1N 8UN.

Call Us

Telephone: 0203-907-6868

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Email: info@caebusinesssolutions.co.uk


How Mobile Apps Can Improve Your Business
How Mobile Apps Can Improve Your Business
Improve the accessibility of your services
Developing an app for your customers helps you to make your services more accessible. This benefit is particularly pronounced if your services are technical and require explanation and, in this instance, a mobile application can be used to increase the ease of understanding of your offerings.
1.) Build customer loyalty

By developing an app for your customers, the increased ease of service accessibility can improve the chances of repeat custom. Through app development, a business or brand can demonstrate its commitment to its audience and its audience’s engagement. Apps also present an opportunity to show your audience why they should trust your brand or business and can effectively communicate values that your brand or business adheres to.

2.) Display engagement with the advances of technology

The fact that a business, brand, or organisation has an app gives the impression that the entity concerned is keeping up-to-date with technological advances and is proactive, not reactive to advancements in industry.

3.) Make customer contact easier

When an organisation or brand has an app that customers can easily engage with the communication factor is enhanced. The app can be used to communicate its service offerings to customers and customers can engage with those services in a few clicks.

4.) Create a database of prospective customers

Every customer is important and a business needs to be engaging with customers in various ways to make sales. If a business has an app each customer can form part of a database of clients that can be engaged with.

If you are interested in taking your brand to the next level online with a well-designed and engaging mobile application, then get in touch with our team at CAE Business Solutions Ltd.

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Address: 4th floor 18 St. Cross Street, London, EC1N 8UN.

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Telephone: 0203-907-6868

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Email: info@caebusinesssolutions.co.uk


Virtual Assistant
3 ways you can improve your brands image
3 Ways You Can Improve Your Brands Image
Brand Images Role in Business


Brand image plays an integral role in how a company or a personal brand is perceived. Branding your company or your personal brand correctly can influence how your brand is received by end-users. If a brand appears to be confused, then that will have a negative impact on the brands overall performance.
There is a theme that runs through every successful brand and that is brand cohesion. This ensures the consistency of your brand regardless of the platform that is being utilised. A brand needs to be immediately recognisable. A brand needs to appear uniform, therefore, the same fonts, graphics, illustrations and colours should be consistent across the entire brand with regards to social media platforms and other marketing materials used to engage clients and communities.


1.) Understand the importance of a well-designed website

The appearance of a website and how said website functions can either add or subtract from your company or personal brand.

• The pages must load quickly
• The pages should not be unnecessarily long
• Navigation should not be difficult across the site as a whole
• Appropriate colours should be used with regards to the construction of the website http://www.empower-yourself-with-color-psychology.com/color-meanings-in-business.html
• All the website links should work
• A picture says a thousand words so limit your word count and utilise images that can convey your brand message

2.) Communicate your core values and their relevance with regards to how you conduct your operations.

Your core values should play an important role in regards to how your brand conducts activities.
Brands that are successful are usually very good at communicating their values. The origins of the company help people to connect and engage with the brand on a personal level. This encourages brand loyalty.
To define your core values and establish how you wish to conduct your operations and accomplish a successful brand strategy ask of yourself the following questions:
• What is the motivation behind my brand?
• What impact am I trying to achieve with my brand?
• Why do I want to engage with my clients/ community?

Once these core motivators and beliefs are established we would advise that they are compiled into a manifesto that can be shared.

3.) Be visible

There is a common problem that concerns brands and that is visibility. The best way to engage audiences is to increase visibility and to implement a strategy.
Essentially, this would involve locating your audience and targeting them with marketing initiatives simultaneously.
This will present the impression of you effectively being everywhere at once, your target audience will take notice.
You can then extend this strategy into multiple different arenas to engage with more of your target audience.

If you are interested in taking your brand to the next level online, then get in touch with our team at CAE Business Solutions Ltd.

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Address: 4th floor 18 St. Cross Street, London, EC1N 8UN.

Call Us

Telephone: 0203-907-6868

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Email: info@caebusinesssolutions.co.uk